1800 121 5955 Case Study
Yes Bank
Over the course of six months, we did a ground-up overhaul of Yes Bank’s mobile banking app. Yes Bank came to us with the requirement to upscale their legacy app into a modern, user-friendly platform for acquiring and servicing customers directly. The vision was for the banking app UI design to be an integrated online banking experience, with end-to-end user support and efficient digital journeys–the experience of visiting your bank’s local branch, all within one app. This was accompanied with a restyling of Yes Bank’s digital assets and visual language. We then scaled this new style to their website, fine-tuning a cohesive online user experience.
Navigating with ease
With a banking app that covers a breadth of services and offerings, the UX challenge is to present all actions and options without overwhelming the user. We designed streamlined menus and eliminated clutter for efficient, intuitive navigation. To simplify user decision making, we highlighted core banking tasks like payments, transfers, and investments with a distinct UI icon style.
Featuring more & more!
We crafted over 100+ enhanced features for the app, carefully curating each to enrich user interactions and functionalities. This involved translating complex banking processes into the most approachable terms for Yes Bank’s broad consumer base, ranging from Gen Z to Gen X. From simplified investment journeys to personalized offers, these additions empowered customers with greater control over their finances, fostering closer engagement and trust.
The redesigned app achieved significant traction across users online. The app has crossed over a million downloads (and counting) across Google Play and the App Store, showcasing its impact on Yes Bank’s user base, as well as displaying to the users their bank’s commitment to adopting modern banking solutions in the digital age.
At the heart of transforming the app lay a commitment to human-centric design principles. We prioritized user needs and preferences at every stage of development, ensuring that the app not only excelled functionally but also resonated on a deeper level with its users, forging enduring connections that transcend transitions.
Convinced yet?
We believe our work speaks for itself. If it strikes a chord with you, let’s create something extraordinary together!
