1800 121 5955 Case Study
Suryoday
Suryoday Small Finance Bank approached us with the goal of transforming their website into a more intuitive and engaging digital experience. With a focus on improved product discovery and user trust, we crafted a seamless online journey that reflects the bank’s core philosophy of making customers feel valued and empowered. The redesign aimed to offer a more personalized experience while maintaining clarity and ease of use.
Building Trust Through Stories
To align with Suryoday’s “Bank of Smiles” philosophy, we revamped their digital presence with engaging micro-copy that resonates with users. Through carefully selected imagery of smiling customers and authentic customer stories, we reinforced a positive emotional connection. The design not only enhanced user experience but also effectively communicated the bank’s mission to empower customers, positioning the bank as a trusted partner in their financial journeys.
Streamlining Product Discovery and Reinforcing Bank Credibility
We focused on making product discovery effortless and intuitive for users. By simplifying the categorization of financial products, we ensured users could find relevant information quickly. Products were prominently displayed on the homepage with clear details and decision-making nudges. This streamlined user experience enhances the customer journey, helping users find the right financial solutions at every stage of life, from saving to investing.
We carefully categorized the bank’s products, ensuring that users could easily navigate between various financial solutions. This restructuring improved product discoverability, reducing decision fatigue and making it easier for users to find the right product for their needs.
The new homepage layout prominently features key products, with easily digestible content and intuitive call-to-actions. These visual cues guide users seamlessly through the site, creating a user-friendly environment where they can quickly find relevant information and take action.
Reinforcing Bank Credibility
We prominently featured customer testimonials on every page of the website, using authentic voices to strengthen the bank’s credibility. These stories highlighted how the bank’s services have positively impacted their customers, creating a genuine connection between the bank and its audience.
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