1800 121 5955 Case Study
Pizza Hut
Pizza Hut wanted to elevate their online ordering experience to meet modern customer expectations. As a design agency, we transformed their website with a sleek, user-friendly interface and an intuitive ordering system. Our approach made it simple for customers to browse the menu, customize orders, and complete transactions smoothly. Read further to know more!
The 3 minute ordering journey
Data from our UX research agency told us that people who spent more than 5 minutes on Pizza Hut’s old website didn’t end up ordering. We designed the entire user journey reducing the average ordering and check out time to ~3 minutes. Meaningless drop-offs and more conversions and of course happy customers.
After extensive eye-tracking studies, we specialized a side cut photograph of a pizza slice to make the toppings, the crust, and the filling stand out. Along with a neutral black colour scheme, the contrast creates a sharp look. Just so the user focuses on the bright call-to-action buttons and acts faster.
We re-imagined traditional restaurant UI UX app design to crunch the online ordering process to 60 seconds v/s 5 minutes. Here’s how:
- We built a Smart Cart, which allows users to build their order in the shopping cart itself.
- The designed a cart that intuitively shows recommendations and favourites to add in clicks v/s not minutes.
- The offer codes were put up front in the UI and can be applied in the cart itself.
Convinced yet?
We believe our work speaks for itself. If it strikes a chord with you, let’s create something extraordinary together!
