1800 121 5955 Case Study
Blue Dart Aviation
We collaborated with Blue Dart Aviation to revamp their website on the occasion of their 25th anniversary celebration. The project centered around crafting an intuitive aviation-focused web design that captured the essence of the company while seamlessly aligning with Blue Dart’s overall visual identity. The UX goal was to build a website that can don many hats: for a new user, introduce them to Blue Dart Aviation’s history and work, and for an existing user, serve as an all-purpose e-commerce website, from booking charters to viewing their elite cargo fleet.
Steering to Digital Success
Despite Blue Dart Aviation’s track record as one of the top tier cargo airlines in the country, they did not previously have any digital real-estate that could drive their business: previously, their business enquiries were routed through Blue Dart’s website. Through a smooth user interface and clean UX nudges, we aimed to craft an online presence for Blue Dart Aviation that could steer them to tangible business prospects and outcomes.
A Website of Many Guises
From a UI UX perspective, we had to balance Blue Dart Aviation’s website fulfilling various purposes while maintaining a cohesive front. Added to the mix was a gateway for future pilots and staff: one of the key sections of the website was geared towards Blue Dart Aviation’s certified training programs for a career in aviation, acting as an digital interest form for the same.
From a section that gives an inside-layout view of the aircraft fleet to an interactive map that displays their nation-wide network, we put the “aviation” front and center in Blue Dart Aviation’s website. This was matched with a sleek aesthetic of subtle blue and white, putting the focus on the streamlined content meant to spotlight efficiency and a commitment being service-oriented.
Blue Dart Aviation’s website revamp coincided with their 25th anniversary in 2021. This was a momentous occasion for them, being India’s first cargo airlines. The website was thus meant to both highlight their top-notch services as well as to be a celebration of their significant strides in the foundation of the cargo sector in India.
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