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100 Years of Trust, Reimagined with the Spirit of a Startup
As Karnataka Bank turned 100, the challenge was clear: move past its PSU-like perception and position itself as a modern, digitally-driven private bank. The vision was to embrace the mindset of a “100-year startup” — agile, innovative, and future-ready.
We redesigned the website as the centerpiece of this shift, creating a digital-first experience with goal-based product discovery, loan calculators, streamlined navigation, and visible support touchpoints — all built to drive business and reflect the bank’s bold new identity.
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Crafted a fresh, modern, mobile-first look and feel.
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Simplified product discovery with a clear, well-structured navigation.
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Designed goal-based journeys with tools like calculators and product finders.
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Created a modular CMS design system for scale and speed.
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Enabled digital-first engagement to drive online business.
Legacy meets modern challenges
Injecting Karnataka Bank’s 100 years of trust and legacy into their website, while adopting a digital-first, startup-like culture.
The aim was to meet the full spectrum of modern financial needs, nationwide by delivering a modernized, transparent digital banking experience with a focus on MSMEs, youth, and tech-driven partnerships.
- Enhanced brand perception
- Clearer product positioning
- Engaging interactive touchpoints
- Inclusive multilingual access
- Scalable digital foundation
- Future-ready user journeys
Crafting seamless, relatable banking journeys for Karnataka Bank
Goal-based planning made simple
We eased the users’ decision making by introducing a guided 3-step flow that helps them articulate their financial goals and instantly compare products tailored to their needs.
Adding a human touch to digital banking
Familiar imagery and warm yellow accents bring the warmth of in-branch interactions into the digital space. The cut-out style adds a fresh, distinctive look, while every visual detail is designed to feel relatable, personal, and human.
Effortlessness by design
Every interaction was simplified to remove friction — from browsing products to completing applications. Clear pathways and intuitive flows make tasks feel natural, so users experience banking as something easy, not effortful.
More than a website, this was about repositioning a century-old bank for its next chapter. By making digital experiences seamless, modern, and engaging, we helped Karnataka Bank bridge its legacy with the demands of tomorrow.
Convinced yet?
We like to think our work speaks for itself. If it strikes a chord with you, we should work together!
A Fresh Look for the Bank of Smiles
