• ux design
  • chatbot design
  • trading ux design
  • ui for roboinvesting
  • ux design for mutual funds
stock market ux
ui design for financial services

A ROBO-ADVISOR DESIGNED FOR EASY INVESTING

Trading terminal design ux design for equities

SO INTELLIGENT,
IT UNDERSTANDS USERS

We made the site's navigation and UI intuitive. With dynamic questions on the homepage that change frequently to match the mood of the Indian investor. Each question then directs the user to relevant product or article. This is roboinvesting at it's best.

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SO INTELLIGENT,
IT UNDERSTANDS USERS

We made the site's navigation and UI intuitive. With dynamic questions on the homepage that change frequently to match the mood of the Indian investor. Each question then directs the user to relevant product or article. This is roboinvesting at it's best.

SO HUMAN
THAT USERS
UNDERSTAND IT

The website content is easy-to-digest, standard capital-market-jargon-free, non-pushy, and largely in plain simple English just like your trusted advisor. Mutual funds, share trading, markets, research, recommendations. Everything.

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IT'S SMART TOO,
GIVES DATA DRIVEN ADVICE

We introduced Smart Portfolios, a simple yet revolutionary platform which profiles the user and suggests investments based on persona and context. We've designed the UI so simple that users can invest in 5 minutes.

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IT'S SMART TOO,
GIVES DATA DRIVEN ADVICE

We introduced Smart Portfolios, a simple yet revolutionary platform which profiles the user and suggests investments based on persona and context. We've designed the UI so simple that users can invest in 5 minutes.

It reassures you
when you’re in doubt

Through the entire design exercise, we realised that members of the Edelweiss team are experts at what they do. The persuasive UI triggers action and instills confidence through contextual social proof.

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FROM COMPLICATED TO SIMPLE

Flexible typography stack makes number-crunching and reading articles a breeze on the UI. The layout and visual elements make the content so skimmable that users may not have to 'actually' read to understand complex concepts.

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FROM COMPLICATED TO SIMPLE

Flexible typography stack makes number-crunching and reading articles a breeze on the UI. The layout and visual elements make the content so skimmable that users may not have to 'actually' read to understand complex concepts.

DESIGNED TO FIT
THE BILL, AND
SMARTPHONES TOO

Best time to keep tabs on the market? Anytime. So we tested the device-agnostic site on all possible screen sizes. Making for a glitch-free investing experience on the mobile device you fancy.

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Design for traders

Time taken (Design Delivery)

7 months

UX design for BFSI

Special mention

Our friends at Visual Juju. Check out some amazing stories they tell at visualjuju.com

Interface design for trading platform

Our Role

Design Strategy, Content Architecture, Experence Design, UX UI, Product Design, Story Telling website design, Long Scroll website design, Parallax