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DESIGNING THE DIGITAL FACE OF BLUME VENTURES
The fundamental role start-up financing plays in encouraging entrepreneurial activity is well established. For most investment firms –the source of credentials and differentiation, both are derived from the profiles of their partners, their AUM, portfolio of investee companies and investment philosophy. Blume is a well-known and well-regarded Venture Capital firm. The ask was to redesign their website to showcase stories of Indian entrepreneurs that Blume had helped bloom. They went with a minimalist, straight-to-the-point approach which is increasingly rare.
LET’S CALL A SPADE – A SPADE.
Unless the narrative is strong, the essence of a story is lost on an audience. Blume’s website opens with barometric number. The narrative was supported with a tabloid format that augments the Blume’s well-chronicled journey. Bold typography and crisp copy lent a substantial foundation to the make the storytelling more impactful.
A CLEVER UI DESIGNED FOR USER CENTRICITY
The website is designed for budding entrepreneurs. While the bold elements hold the user’s attention, the clean typography, modest colour palette, and judicious visual hierarchy, help the user seamlessly go through the content with speed and ease. Important content and elements were highlighted to enable glanceable-comprehension.
ELOQUENT, INCISIVE AND SOCIAL
Blume nurtures it’s many investee firms through various stages of growth. The core team share their thoughts, learnings, and insights with everyone via their website and remarkably well-managed (and active!) social media. These notes find their way as blogs on Blume.vc.
