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UX design for real estate
UI Design for android

FIND THE BEST. EASILY.

Find your dream home. HDFC Red's app and website helps users find one with ease. That too without having to go through the hassle of irrelevant search results and inaccurate listings. We helped build its UI/UX to make house hunt as easy as ABC.

Real estate UI/UX

PRIORITIES FIRST

House buyers have a particular order of preferences. Some may have to stick to a budget, others may want a popular locality more than anything. ScreenRoot's UX Design leveraged this insight into an intuitive and customizable search wizard. Users can now choose the order of their priorities, then fill in every search criterion, one at a time. Making for a clean and fluid user journey devoid of any clutter in the minimalistUI.

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PRIORITIES FIRST

House buyers have a particular order of preferences. Some may have to stick to a budget, others may want a popular locality more than anything. ScreenRoot's UX Design leveraged this insight into an intuitive and customizable search wizard. Users can now choose the order of their priorities, then fill in every search criterion, one at a time. Making for a clean and fluid user journey devoid of any clutter in the minimalistUI.

BEST RESULTS FIRST

How would one know which search result among many is spot on? For starters, all search results are arranged in the order of a relevance score. It’s derived by mapping user preferences against actual property characteristics, and it boldly shows up on all listings. The most important info in all search results is highlighted and put up front. The thoughtfully designed interface aids decision making.

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B

RELEVANT RESULTS ONLY

Buying a house isn’t quite like buying a phone, a PC, or even a car. It requires weeks of comparison to arrive at a decision. We added a Shortlist feature just so users don’t lose their favourite listings once they’ve made their minds. In fact, we made the shortlist button prominent enough in the UI for it not to be overlooked.

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RELEVANT RESULTS ONLY

Buying a house isn’t quite like buying a phone, a PC, or even a car. It requires weeks of comparison to arrive at a decision. We added a Shortlist feature just so users don’t lose their favourite listings once they’ve made their minds. In fact, we made the shortlist button prominent enough in the UI for it not to be overlooked.


ambient ux design

Time taken

4 weeks

UX Design Process

Key Processes

Usability Testing, Information Architecture, A/B testing, Domain knowledge acquisition


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Talk to us how we used any of the techniques

UX Best Practice

Our Role

Design Architecture. HTML and application development was handled by external development partner.

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