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UI Design for android

Simplifying foreign exchange with UI/UX design

For long, customers either had to visit a branch to get their Travel Card or wait queues to exchange currency in cash. ICICI, one of India's largest private sector banks, wanted to transform how their customers managed their expenses while on foreign travel. We used our UI/UX expertise to design a seamless, intuitive, and personalized mobile app synced to a multi-currency Travel Card. The app allows users to exchange currency, avail or replace cards, and track their expenses anywhere in the world.

ICICI Travel Card Home Screen UI UX Design

UX design with minimum content for maximum seamlessness

Previously, users were bombarded with form fields, content, and multiple scrolls to avail, recharge, or track their Travel Cards. To shrink the cognitive load for users, we avoided scrolls wherever possible, minimalized the content, and eliminated redundant form fields, only to make the digital user experience frictionless. In fact, we reduced the number of steps via Google map integration to find the nearest branch, provision to block their cards, change pin, and copy card details in a tap, and recharge or change the currency in three simple steps.

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UX design with minimum content for maximum seamlessness

Previously, users were bombarded with form fields, content, and multiple scrolls to avail, recharge, or track their Travel Cards. To shrink the cognitive load for users, we avoided scrolls wherever possible, minimalized the content, and eliminated redundant form fields, only to make the digital user experience frictionless. In fact, we reduced the number of steps via Google map integration to find the nearest branch, provision to block their cards, change pin, and copy card details in a tap, and recharge or change the currency in three simple steps.

Intuitive interaction design for enhanced user experience

We realized that the old version and competitor products asked the users to key in the same details over and over. We curbed this by having the forms pick up personal and travel details from the records, automatically detecting the type of card in use, and intuitively displaying contextual actions or suggestions at every step. We even made expense tracking easier by intuitively clubbing all transactions in the statement by date or time in case they can't fit the screen.

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UI/UX design strategy for personalized digital experience

As much as the app is designed to offer ease, comfort, and convenience; we've also made sure that it's personalized to a user's persona and preferences. To achieve that with UI/UX design, we've allowed users to set expense limits for different currencies, countries, and even types of transactions, be it ATM, POS, or online transfer. To add to the personalization, the home screen interface only displays offers that are relevant to a particular user.

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UI/UX design strategy for personalized digital experience

As much as the app is designed to offer ease, comfort, and convenience; we've also made sure that it's personalized to a user's persona and preferences. To achieve that with UI/UX design, we've allowed users to set expense limits for different currencies, countries, and even types of transactions, be it ATM, POS, or online transfer. To add to the personalization, the home screen interface only displays offers that are relevant to a particular user.


ambient ux design

Time taken

4 weeks

UX Design Process

Key Processes

Information Architecture, Domain knowledge acquisition


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UX Best Practice

Our Role

Concept Building, User Journey mapping, Application flow design, Experience Design, UI UX

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