Research is the foundation for any project by providing valuable insights that would otherwise be difficult — even impossible — to obtain. These insights guide the flow of the entire project, such as business goals, technical constraints, usability problems, identifying the right problem to solve and the design objectives.
When developing a new product it can be difficult to prioritize which features should be included in the initial release. Ecosystem mapping is a useful tool that should be used to visualize your product, touchpoints, processes, systems, and data flows that surround it.
In a heuristic evaluation, we review your Product/Website/Application interface and compare it against accepted usability principles. The analysis results in a list of potential usability issues.
The UX field has gone through some major transformations in the past few years. As the goals of businesses change, technology improves, and design-thinking expands, UX research must shift to provide the greatest impact in the next generation of delivered experiences. Some trends delight, some inspire, and some make our eyes ache. New grows old, and old is new again.