# ScreenRoot > ScreenRoot (ScreenRoot Technologies Limited) is a UI/UX design agency founded in 2008 and based in Panaji, Goa, India. It designs research-driven digital experiences for web and mobile — websites, apps, dashboards and enterprise software — for clients in Banking, Financial Services and Insurance (BFSI), Healthcare, Education, Pharmaceuticals, IT & ITES, and Manufacturing. Clients include ICICI Bank, Microsoft, Mahindra, Reliance Industries, Tata Consultancy Services, Tata Capital, Yes Bank, Future Generali, HDFC RED, Experian, Medanta, KFC, Pizza Hut, CEAT, Blue Dart Aviation, Abbott and Sleepwell. Services span UI/UX design, enterprise and B2B application design, UX research, usability testing, UI/UX audits, design workshops, product innovation, and interface design for next-generation devices. Recognition includes UI UX Digital Agency of the Year at The Great Indian BFSI Awards 2024, India's Best Digital Design Studio at India's Best Design Awards 2019, Clutch Spring Champion 2024, an India Banking Summit & Award 2024 for iris by Yes Bank, and Google Play's Best of 2023 for SwiftChat by ConveGenius. ScreenRoot is a Prototyze venture, alongside Synapse, Deck Sherpa and Report Yak. ## About & Company - [Who We Are](https://screenroot.com/who-we-are/): Company story, leadership team, and client list. Founded 2008 in Goa. - [Work / Case Studies](https://screenroot.com/work/): Index of named client case studies across BFSI, healthcare, QSR and manufacturing. - [Careers](https://screenroot.com/careers/): Open roles and life at ScreenRoot. - [Contact](https://screenroot.com/contact/): Start a project. - [Prototyze](https://prototyze.com/): Parent group. Sister companies: Synapse (branding and content design), Deck Sherpa (presentation design), Report Yak (corporate reporting). ## Services - [Services overview](https://screenroot.com/services/): Full range of UI/UX and product design services. - [UI UX Design](https://screenroot.com/services/ui-ux-design/): Interface design for web and mobile. - [Enterprise / B2B Application Design](https://screenroot.com/services/b2b-enterprise-app-design/): Turning complex enterprise applications into usable experiences. - [UI UX Audits](https://screenroot.com/services/ux-audits/): Identifying and fixing usability issues in live products. - [Usability Testing](https://screenroot.com/services/usability-testing/): Moderated and unmoderated testing to refine products. - [UX Research](https://screenroot.com/services/ux-research/): User and stakeholder research that informs design decisions. - [Design Workshops](https://screenroot.com/services/design-workshops/): Collaborative design-thinking sessions. - [Product Innovation](https://screenroot.com/services/product-innovation/): Digital product innovation services. - [Design for Next Gen Devices](https://screenroot.com/services/interface-design-services/): Interface design for emerging device categories. ## Case Studies - [Karnataka Bank — banking website and identity redesign](https://screenroot.com/work/100-years-of-trust-reimagined-with-the-spirit-of-a-startup/): A 100-year-old bank reimagined with the spirit of a startup. - [Suryoday Small Finance Bank — website redesign](https://screenroot.com/work/suryoday-bank-website-redesign/) - [Yes Bank — mobile banking app UI design](https://screenroot.com/work/yes-bank-app-ui-design/) - [Tata Capital — website design](https://screenroot.com/work/tata-capital-website-design/) - [HDFC RED — real estate app design](https://screenroot.com/work/hdfc-red-real-estate-app-design/) - [Experian — credit score UI design](https://screenroot.com/work/experian-credit-score-ui-design/) - [LXME — financial app design for women investors](https://screenroot.com/work/lxme-financial-app-design/) - [Future Generali — insurance web design](https://screenroot.com/work/future-generali-insurance-web-design/) - [Medanta — hospital website design](https://screenroot.com/work/medanta-hospital-website-design/) - [DIGO — communication services website](https://screenroot.com/work/digo-communication-services-website/) - [SwiftChat — AI app design](https://screenroot.com/work/swiftchat-ai-app-design/) - [KFC — QSR website design](https://screenroot.com/work/kfc-qsr-website-design/) - [Pizza Hut — website redesign](https://screenroot.com/work/pizza-hut-website-redesign/) - [CEAT Tyres — website design](https://screenroot.com/work/ceat-tyre-website-design/) - [Blue Dart Aviation — web design](https://screenroot.com/work/bluedart-aviation-web-design/) - [ZEE — microsite design](https://screenroot.com/work/zee-microsite-design/) - [Deltin Casinos — web design](https://screenroot.com/work/deltin-casino-web-design/) - [Ahilya by the Sea — hospitality website](https://screenroot.com/work/ahilya-by-the-sea/) ## Blog - [Blog index](https://screenroot.com/blog/): Full archive of articles on UI/UX design, research, usability, and industry-specific design. Selected guides below. ### UI/UX Foundations & Principles - [Best Practices in User Experience Design](https://screenroot.com/blog/best-practices-user-experience/) - [UI UX Principles That Drive Better Conversions](https://screenroot.com/blog/ui-ux-principles/) - [A Guide to Enterprise UX Design](https://screenroot.com/blog/guide-enterprise-ux-design/) - [The Frictionless Mandate: Why Product Heads Must Pivot from Feature-Rich to Flow-First Journeys](https://screenroot.com/blog/the-frictionless-mandate-pivot-from-feature-rich-to-flow-first-journeys/) ### Industry UX (BFSI & Healthcare) - [Fintech User Experience: A Research-First UX Strategy](https://screenroot.com/blog/fintech-user-experience/) - [Common UX Problems in Mobile Banking Apps](https://screenroot.com/blog/common-ux-problems-in-mobile-banking-apps/) - [Mobile Banking App Redesign for Enterprises](https://screenroot.com/blog/mobile-banking-app-redesign-enterprises/) - [Designing Trustworthy UX for Payment and Investment Platforms](https://screenroot.com/blog/ux-for-payment-and-investment-platforms/) - [Insurance App UX and Purchase Conversion](https://screenroot.com/blog/insurance-app-ux-purchase-conversion/) - [Banking UX Trends](https://screenroot.com/blog/banking-ux-trends/) - [Healthcare UI/UX: Why Design Is a Clinical Requirement](https://screenroot.com/blog/healthcare-ui-ux/) ### Enterprise & SaaS UX - [Enterprise SaaS UX: How to Improve Retention and Feature Adoption](https://screenroot.com/blog/enterprise-saas-ux-improve-retention-and-feature-adoption/) - [How Do You Conduct UX Audits on Real SaaS Products?](https://screenroot.com/blog/saas-ux-audit-methodology/) ### Research, Testing & Audits - [User Research](https://screenroot.com/blog/user-research/) - [Usability Testing: Key Types](https://screenroot.com/blog/usability-testing-key-types/) - [What Is a UX Audit?](https://screenroot.com/blog/ux-audit/) ### AI & the Future of UX - [How AI Has Changed UI/UX (and Why Core UX Still Matters)](https://screenroot.com/blog/ai-in-ux-design/) - [What AI Means for UX in Business-Focused Digital Products](https://screenroot.com/blog/ai-ux-enterprise-digital-products/) - [The Executive Pivot to AEO: Why Your Content Strategy Needs a UX Redesign](https://screenroot.com/blog/answer-engine-optimization-ux/) ## Contact - Email: contact@screenroot.com - Phone: 1800 121 5955 (India, toll-free) / +91 99234 44353 - Address: 4th Floor, Nova Goa Office Complex, Dr Atmaram Borkar Road, Panaji, Goa 403001, India - LinkedIn: https://www.linkedin.com/company/screenroot-technologies/ - Dribbble: https://dribbble.com/screenroot - Behance: https://www.behance.net/screenroot - Clutch: https://clutch.co/profile/screenroot - Twitter/X: https://x.com/screenroot - Facebook: https://www.facebook.com/screenroottechnologies/ ## Optional - [Privacy Policy](https://screenroot.com/privacy-policy/)