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UI design for ecommerce
Instant app design

A UX DESIGN CHALLENGE THAT NEEDED NO BRIEF

For Indian customers, dated design styles, unintuitive navigation, and a layered ordering process were few of the many issues that made online ordering tedious.

Given our love for KFC, we knew exactly what to do: make the ordering experience quick, simple, and true to what KFC is all about. Yummy, crunchy, finger-licking chicken!

design Kiosk website design

AN APPETIZINGLY REFRESHED DIGITAL PRESENCE

responsive design
ecommerce design
What makes the the new website and app appetizing?

JUST A GLANCE WILL MAKE ONE HUNGRY

We wanted KFC lovers to feel hungrier the moment they log on. Which is why we made the product imagery bigger and craveable.

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JUST A GLANCE WILL MAKE ONE HUNGRY

We wanted KFC lovers to feel hungrier the moment they log on. Which is why we made the product imagery bigger and craveable.

SUPER FAST ORDERING
AND DELIVERY

  • Finding what to order is easy: Most frequented links are highlighted and menu items are arranged based on popularity. Users can just hover over to see all categories and then see a list of products in a click.
  • Review order anytime from any page: Users can review their order by tapping on the cart button anchored on every page, in turn saving time.
  • Never miss out on a great deal: Coupon codes are readily available at the checkout page, exactly where they're needed in the UI.
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IT'S FASTER WHEN ONE'S HUNGRIER

Our top UX designers introduced a 'type to order' feature where users can just spell out their cravings in the cart itself. Signed in users can also reorder their favourites in a click.

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IT'S FASTER WHEN ONE'S HUNGRIER

Our top UX designers introduced a 'type to order' feature where users can just spell out their cravings in the cart itself. Signed in users can also reorder their favourites in a click.

TEMPTING RECOMMENDATIONS

The website intuitively suggests add-ons for every product in the cart based on the users' past orders. Enterprises call it upselling.

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AN ORDER-FOCUSED APPROACH FOR MOBILE

  • Menu first approach: All features and products are distilled down to one thing users really need-a menu to order quickly and on-the-go.
  • Mobile-friendly navigation: We introduced an easy side navigation system in our design so users can see all drool-worthy offerings in a wink.
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AN ORDER-FOCUSED APPROACH FOR MOBILE

  • Menu first approach: All features and products are distilled down to one thing users really need-a menu to order quickly and on-the-go.
  • Mobile-friendly navigation: We introduced an easy side navigation system in our design so users can see all drool-worthy offerings in a wink.

The new website has just gone live. Till we do some number crunching,
We'd love to know how you find it. So go on, order in!


prototyping

Time taken (Design Delivery)

4 months

UX Design Process

Key Processes

Usability Testing, Heuristic Analysis, Moodboards, Traffic Analytics, Card Sorting, Information Architecture, Eye Tracking, Usability Analysis


Are you a designer or intern?
Talk to us how we used any of the techniques

UX Best Practice

Our Role

Design Strategy, Information Architecture, Experience Design, UX UI, Product Design

Do you want to increase conversions and upsell through design thinking?

Tell us. We would love to help