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Design strategy
Instant app

DESIGNING A DELICIOUS ORDERING JOURNEY

customer journey design buying journey design
THE 3 MINUTE ORDERING JOURNEY

Data told us that people who spent more than 5 minutes on Pizza Hut’s old website didn’t end up ordering. We designed the entire user journey reducing the average ordering and check out time to ~3 minutes.
Meaning less drop-offs and more conversions and of course happy customers.

cart and checkout design
ecommerce design

TOP SPEED CHECK OUTS

We challenged ourselves to create the online ordering process possible in 60 seconds. Here’s how:

  • We built a Smart Cart, which allows users to build their order in the shopping cart itself.
  • The intuitively designed cart shows recommendations and favourites to add in clicks, not minutes.
  • The offer codes are up front in the UI and can be applied in the cart itself.
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TOP SPEED CHECK OUTS

We challenged ourselves to create the online ordering process possible in 60 seconds. Here’s how:

  • We built a Smart Cart, which allows users to build their order in the shopping cart itself.
  • The intuitively designed cart shows recommendations and favourites to add in clicks, not minutes.
  • The offer codes are up front in the UI and can be applied in the cart itself.

SIMPLE, INTUITIVE, AND CHEESY...

After extensive eye-tracking studies, we specialized a side cut photograph of a pizza slice to make the toppings, the crust, and the filling stand out. Along with a neutral black colour scheme, the contrast creates a sharp look. Just so the user focuses on the bright call-to-action buttons and acts faster.

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E
eye tracking

prototyping

Time taken (Design Delivery)

5 months

Design Processes

Key Processes

Usability Testing, Heuristic Analysis, Traffic Analytics, Card Sorting, Information Architecture, Eye Tracking.


Are you a designer or intern?
Talk to us how we used any of the techniques

UX Best Practice

Role

We did only Design Architecture. HTML and application development was handled by external development partner.