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Design strategy
Instant app

DELICIOUS ORDERING JOURNEY WITH UI APP DESIGN FOR RESTAURANT

customer journey design buying journey design
THE 3 MINUTE ORDERING JOURNEY

Data from our UX research agency told us that people who spent more than 5 minutes on Pizza Hut’s old website didn’t end up ordering. We designed the entire user journey reducing the average ordering and check out time to ~3 minutes.
Meaningless drop-offs and more conversions and of course happy customers.

cart and checkout design
ecommerce design

TOP SPEED CHECK OUTS

We re-imagined traditional restaurant UI UX app design to crunch the online ordering process to 60 seconds v/s 5 minutes. Here’s how:

  • We built a Smart Cart, which allows users to build their order in the shopping cart itself.
  • The designed a cart that intuitively shows recommendations and favourites to add in clicks v/s not minutes.
  • The offer codes were put up front in the UI and can be applied in the cart itself.
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TOP SPEED CHECK OUTS

We re-imagined traditional restaurant UI UX app design to crunch the online ordering process to 60 seconds v/s 5 minutes. Here’s how:

  • We built a Smart Cart, which allows users to build their order in the shopping cart itself.
  • The designed a cart that intuitively shows recommendations and favourites to add in clicks v/s not minutes.
  • The offer codes were put up front in the UI and can be applied in the cart itself.

SIMPLE, INTUITIVE, AND CHEESY...

After extensive eye-tracking studies, we specialized a side cut photograph of a pizza slice to make the toppings, the crust, and the filling stand out. Along with a neutral black colour scheme, the contrast creates a sharp look. Just so the user focuses on the bright call-to-action buttons and acts faster.

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E
eye tracking

prototyping

Time taken (Design Delivery)

5 months

Design Processes

Key Processes

Usability Testing, Heuristic Analysis, Traffic Analytics, Card Sorting, Information Architecture, Eye Tracking.


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Talk to us how we used any of the techniques

UX Best Practice

Role

We did only Design Architecture. HTML and application development was handled by external development partner.