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UI/ UX design has come a long way in the last few decades. Not only that, there’s a lot of demand globally for experienced UI/ UX designers. And it’s but natural given that, while each profile has its own set of responsibilities, they still must work in tandem to design and create an efficient and easy-to-use final product, whether a website or an app, that offers the user a seamless and positive experience. The UX designer sees to a site or application’s UX elements (e.g., client-facing messaging and feel). These are then built on top of the components that the UI designer takes care of, that is, the UI design (e.g., technical, visuals, and interactive elements). While these are basic explanations of each one’s role and responsibilities, let’s dive in and learn more about what they do as UI/ UX designers.

What exactly does a UI designer do?

A UI designer is in charge of taking care of a website or an app’s (which is the product) interface. This includes picking the right font or fonts and creating attractive visual elements. Ultimately, they must ensure that all the details on individual components or pages are visually striking and match the website or app’s end goals. Simply put, a UI designer takes care of the overall design and style of the product or service.

Here are a few key things that a UI designer is responsible for:

Establishing and Maintaining Brand Style

It’s crucial to build brands for businesses in every industry. This, in itself, is a primary component of UI design. This means that UI designers must create products and services that consistently match the brand’s objectives.

What UI designers must take care of:

  • Devise brand style guides
  • Maintain proper design standards
  • Ensure that the business’s brand appears consistently across the products and services created

Developing and Enhancing Visual Design Elements

Visual design forms a major part of UI design. UI designers have to take care of all the individual parts of the product to turn it into a cohesive unit. This includes things like fonts, typography, colors, button designs, placement of sections, interactive elements, and everything else that goes into building a striking and effective interface.

Visual design elements that the UI designer has to create:

  • Buttons and other clickable elements
  • Ensuring that each section and element of a website or service have been appropriately color-coded and placed
  • Selecting the right colors, fonts, and typography for each section

Designing Interactive Elements

Interactive elements form a key part of any website or app. UI designers have to design and implement these elements into the product to make it more interesting and engaging for the users.

Interactive elements to be incorporated in UI design:

  • Developing animations for a webpage or app
  • Developing interactive elements that employ the use of visuals like video or photos
  • QA testing the content on the webpage or app to ensure that the user’s interaction is seamless

What exactly does a UX designer do?

UX designers typically concentrate on the inner workings of a website or app (also referred to as the product). This means getting involved in content strategy development, testing and prototyping, implementation, and analysis when it comes to products and services.   

Content Strategy Development

Content strategy development requires UX designers to focus on the planning, creation, and implementation of content such as text, images, and multimedia elements on a webpage or in an app. It’s not the UX designers’ main responsibility. However, a large number of businesses are looking at encouraging content-driven design to deliver a more effective user experience.  

In content strategy development, UX designers must take care of:

  • Customer analysis
  • Content auditing and mapping
  • Competitor analysis

Testing and Prototyping

These are essential components of the UX design process. Any designs that UX designers work on have to be iterated multiple times before they are finalized. With each iteration created, any and all changes are backed up for further or future perusal, as required. A/B testing is a common methodology that’s used in this process of UX design. 

Tasks to be taken care of under testing and prototyping include: 

  • Testing out button placements, text layouts, or other design elements
  • Wireframing the basic structure of designs
  • Prototyping designs to test how well they function


UX designers generally coordinate with a design team to bring a product or service to life. Every stage involves careful planning, coming up with a strategy, executing, and analyzing projects after implementation. A lot of time is also spent on planning for future projects, analyzing existing designs, and tracking their designs’ performance  

Tasks under the analysis process include: 

  • Design planning
  • Scrutinizing designs and making updates as needed
  • Keeping track of goals and metrics

Consumer Research

UX design is driven by research. It’s crucial to keep doing this research so that UX designers know what the problems are and how and what can help solve them. The research done in this particular process can involve questionnaires, surveys, focus groups, product testing, etc. If a company uses any specific research methodologies it’s because the powers that be want to know something specific about a product or its users.

Consumer research tasks that are commonly done include:

  • Designing research instruments
  • Administering focus groups
  • Collection and analysis of data from questionnaires and surveys

Want Expert UI/ UX design? Call on the Experts from Screenroot

We take UI/ UX design very seriously at Screenroot. Our team of expert UI/ UX designers is ready to share their experience and work with you to create the best designs. We’ve got samples of our work on the Screenroot website. Call now at 1800 121 5955 or write to [email protected] for more information.  

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