UX stands for User Experience. It basically refers to how users interact with products or services. To give them the ultimate user experience, UX designers and design agencies need to stay ahead of the curve and understand any trends that are likely to shape the design landscape. As technology continues to evolve, the UX design trends in 2023 are sure to be unlike anything we have seen before. There have been so many advancements in the fields, such as artificial intelligence, machine learning, augmented reality and virtual reality (AR and VR), and more. You can be sure that UX design is set to reach new heights as the year progresses. From immersive experiences to enhanced user interfaces, the possibilities for UX design in 2023 are truly exciting. That’s exactly what we’ll discuss in this blog, along with how they can be leveraged to create innovative and engaging experiences.
UX Design Trends you won’t want to miss out on in 2023
As technology continues to evolve and grow, so does the need for UX design. UX design is an integral part of any business and brand, as it provides a way for customers to interact with products, services, and experiences in a way that is both enjoyable and efficient. In 2023, the landscape of UX design is poised to shift dramatically, with several new trends emerging that are sure to revolutionize the way that companies and customers communicate and interact. In this blog post, we will explore these 4 UX design trends, and how they are set to shape the future of UX design.
Accessibility becomes a legal requirement
This year has been a big one for the European Union, as all its member states have adopted the European Accessibility Act into law. As per this act, by 2025, all applicable enterprises within the member states will be required to fully observe all its legal requirements.
Essentially, it means that these enterprises will need to adopt a set of common rules on accessibility standards, applicable to a wide range of products and services. These include things like computers, operating systems, ATMs, smartphones, banking services, e-books, and e-commerce.
To break it down more simply, it means no one gets left behind. People with disabilities and the elderly can finally enjoy the same accessibility standards as everyone else. They won’t have to jump through extra hoops or face other forms of discrimination. This is a huge step forward in terms of equality and inclusion.
But the impact of this act won’t just be felt in the EU. No matter your resident country, start applying the accessibility standards and guidelines across all your products and services in 2023. This will ensure that your offerings remain accessible to everyone, regardless of physical or cognitive abilities. It will also help you to stay ahead of the curve, as accessibility compliance is becoming increasingly important for many industries.
By implementing the European Accessibility Act and its associated standards, the EU is leading the way in establishing a fairer, more inclusive environment for all. This is an inspiring example that other countries and organizations should follow, as accessibility compliance is something that everyone should strive for.
Augmented Reality and Virtual Reality
Augmented Reality (AR) and Virtual Reality (VR) have been gaining traction over the last five years and are quickly becoming two of the biggest UX design trends in 2023. This is especially true in the wake of the COVID-19 pandemic, which has necessitated the need for technology to facilitate remote work and keep people connected.
Augmented Reality (AR)
AR and VR have fantastic potential in revolutionizing the way we interact with technology. AR is already being used to enhance the user experience of e-commerce projects, such as marketplace website development. It allows customers to virtually “try-out” items before they buy them, which makes it easier to make decisions. VR, on the other hand, can be used to create immersive, 3D experiences that let users explore products and services in a realistic way. Our very own Nykaa, the beauty brand website, offers this experience with select make-up brands.
In addition to e-commerce, AR and VR can also be used in other industries. For example, in healthcare, AR can also be used to create virtual simulations that help medical personnel learn and practice in a realistic environment.
Virtual Reality (VR)
The rise of virtual reality (VR) has been nothing short of remarkable, particularly during the COVID-19 pandemic. During this time, it allowed people to stay connected with friends and family and even continue to play video games. This year, however, it looks set to play an even more integral role in UX design.
Take Metaverses, for example. This is a concept that has been popularized in comics and more recently in the Marvel movies and is one area in which VR has been making significant waves. In metaverses, people are able to create avatars and do the same things that they do in the physical world, such as communicating, working, playing, creating businesses, and earning and selling.
Two of the best examples of a VR-based metaverse are Fortnite and Facebook’s Horizon.
Micro-interactions are tiny events that we might not even notice, but they are everywhere! They can be found on our digital products, from web apps to mobile apps to wearables. We interact with them every day, sometimes without even realizing it.
They can take many forms. It could be something as small as a pop-up notification or as complex as a customized animation. They can also be used to provide feedback, confirm an action, or notify a user of a change.
Micro-interactions are designed with one goal in mind: to delight the user. They should create an engaging and welcoming experience that feels human. They make a digital product more interactive and alive, without overwhelming the user.
The good news is that micro-interactions don’t require a lot of effort or resources to create. You can use existing resources, such as animations or sound effects, to construct delightful interactions with minimal effort.
Micro-interactions are a crucial part of creating a great user experience. While they aren’t necessarily a brand-new trend, they are definitely going to have an impact on UX design trends in 2023.
3D Design Tools become more versatile
The term 3D design may sound new to some, but it has been around for quite some time. In the past, 3D design required heavy software which could be difficult and time-consuming to learn and use. Fortunately, the landscape of UX design tools is rapidly changing, making it much easier for creators of all levels to generate 3D designs.
Adobe XD and Figma are excellent examples of UX design tools that have been developed to make 3D design easier and more accessible to all. In particular, Figma has seen an incredible rise in popularity over the last few years, with some experts predicting a mass migration from Adobe XD to Figma this year.
This shift in the design landscape means that 3D design is now one of the most important UX design trends to watch in 2023. With so many new tools available, 3D design is becoming more accessible and easier to implement in a wide range of projects.
Whether you’re a professional designer or a hobbyist, 3D design is a great way to create unique and stunning visuals. From product packaging to website design, 3D design can help take your UX design projects to the next level. With the right tools, you’ll be able to create stunning visuals that stand out from the competition.
These 4 great UX design trends are definitely something to look forward to in 2023. So, remember to stay ahead of the curve and keep an eye out for the latest developments in UX design. At Screenroot, our UX designers constantly strive to keep themselves up to date with everything happening in this field. We’ve worked on projects for a number of impressive clients over the years. So, if you have a project that needs great UX design, get in touch with us at the earliest.