Before we get into the details of why web design must be visually appealing, let’s learn about what web design is. Having gained significance over the past decade or so, web design refers to designing websites that are then displayed on the Internet. In fact, it deals more with the user experience features of website development rather than software development. Initially, web design was considered essential for designing websites for desktop browsers. However, over the past decade, there’s been a rapidly increasing demand for web design for mobile and tablet browsers. This makes for one very compelling reason why web design needs to be visually appealing. In addition, we found a few more reasons too.
Design is actually exceptionally broad as it is fast becoming popular. There are different types of design that people may find themselves immersed in. We have web design, visual design, graphic design, interaction design, interface design, and, of course, user experience (UX) design. However, we can actually pinpoint what’s most important to web design, visual design, and graphic design – a website’s visual appeal.
When you visit a website for the first time, what do you look at? The colors, shapes, pictures, fonts, white space, and overall visual balance of the website’s design. Do you like what you see? Is it visually appealing to you? Depending on your answer, the way you perceive it, use it, and remember it will change accordingly.
What part does visual appeal play in web design?
- It’s attention-grabbing
We all want to look at pretty things. Let’s face it, when you see a pretty or elegant design on a piece of cloth, you’ll want to take a closer look at it. If the pattern or design is ugly or bland, you won’t give it a second glance. Similarly, by ensuring that your web design is done neatly and properly, you’ll be guaranteed repeat visitors to your website.
- It creates a great first impression
You can only make a first impression once. Therefore, when meeting someone face-to-face for the first time, you can’t afford to annoy them. It will affect how you deal with them in the long run. If someone’s appearance is not visually attractive, you just might dislike them on sight, or not know whether you’ll be able to trust, or even question whether you’d want to interact with them in the future. What we’re trying to say here is that it just takes a few seconds or minutes to decide whether you like someone or not.
It’s the same thing when referring to a website. If you visit one that’s not aesthetically pleasing or easily accessible, it leaves you with a negative impression. As shallow as it is, we’re all guilty of using appearances to measure a lot of things. In this case, we mean web design that is crisp and elegant will play a major role in establishing brand affinity with potential and existing clients.
- It helps build long-lasting relationships
Visual appeal can go a long way in helping build strong relationships. You want potential clients to visit your website, find it interesting and engaging and keep coming back regularly. Great web design can help you achieve this in spades. Through analytics, you’d also be able to see which pages on the site are being visited more than others and be able to further improve your web design.
- It increases tolerance
Visual appeal is highly advantageous in case there are less convenient aspects of your website. Obviously, you wouldn’t want your website to be less than perfect. But, often, it’s not easy to manage with so many different pieces coming together to form the big picture.
So ultimately, your web design may be great in some ways, but there it’s a continuous process and there’s always room for improvement. If your visual design is excellent, your visitors may ignore the not-so-elegant parts.
- It elicits emotion
Imagery helps people communicate on a more emotional level. With the help of pictures and other visual elements, one may be able to convey feelings such as happiness, sadness, or even pity. Visual appeal can even bring up memories and emotions like trust, comfort, hope, or self-confidence.
Giving potential and existing clients visually attractive web design can make them feel more at ease and make them more likely to visit your website more frequently.
What can you take away from here?
While visually appealing web design is great for your website, you have to remember that the basics play a crucial role as well. Your website has to be aesthetically pleasant as well as easily accessible, functional, and usable too. A combination of all of these will guarantee that the user experience is a great one.
We get it. All of this is food for thought and just might be overwhelming. At Screenroot, the best web design agency in the country, we’re committed to helping you build and design fantastic websites. Get in touch with our team of experienced web designers to learn more. Check out the Screenroot website for additional information on the type of work we do and either call 1800 121 5955 or write to [email protected] to get a quote.