UX Research

approach
  • approach
  • testimonials

By immersing ourselves in your users’ world, we map out their needs, wants, and pain points. Our goal? To gather clear, actionable insights that cut through the noise. We validate hypotheses, uncover hidden expectations, and eliminate assumptions to give you a solid understanding of your users.

With these insights, we help you make data-driven decisions that resonate with your audience and fuel your business growth.

Areas of Expertise

Quantitative Research

Delve into the numbers to understand user behavior and preferences through surveys and analytics.

User interviews

A collaborative process where collective brainstorming and innovation to effectively solve design problems and address user needs

Competitor Benchmarking

Sketches or low-fidelity designs of a digital product’s layout, focusing on structure and functionality to help plan the user interface and user flows

Persona Development

Interactive models of a product to test and validate design concepts and to gather user feedback, identify issues, and refine the interface before development

Validated Hypotheses

Move forward with confidence, knowing your assumptions are backed by solid data.

Enhanced User Understanding

Gain profound insights into what makes your users tick.

Leverage insights to craft exceptional solutions.

User-Centric Solutions

Design products that truly meet the needs and desires of your audience.

Data-Driven Decisions

Make strategic choices that drive growth and resonate with your audience.

screenroot

It was refreshing to see ScreenRoot’s proactive, innovative ideas. Their creatives are top quality. They invested time in understanding our organisation’s rhythm and were truly involved every step of the way in helping us create our digital presence.

What sets Screenroot apart from the other partners is their innate ability to interpret and convert challenges on paper into visually appealing & customer focused solutions. Over the past year, we have constantly challenged them with multiple complex projects including a Financial services app for our Commercial & SME customers – and they have consistently delivered on their promises with aplomb.

ScreenRoot challenged us to think differently. Their design thinking is fresh, energetic and scientific.

We wanted Edelweiss.in’s user interface to be simple and differentiated. ScreenRoot collaborated with us and designed our radical, fresh website.

Pankaj Sahni
Pankaj Sahni
CEO - Medanta
Kaushik Chakraborty
Kaushik Chakraborty
VP - Digital, Tata Capital
Hitesh Arora
Hitesh Arora
CIO - Yum Brands
Nitin Jain
Nitin Jain
CEO - Global Wealth, Edelweiss
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Convinced yet?

We believe our work speaks for itself. If it strikes a chord with you, let’s create something extraordinary together!