1800 121 5955 Case Study
LXME
We collaborated with LXME, India’s first financial platform for women, to design the best fintech app design focused on empowering women to take control of their finances. LXME aimed to create a platform that addresses the unique financial challenges women face, offering tools to navigate investments and manage spending with confidence. Our mission was to build an intuitive, user-friendly app that not only simplifies financial processes but actively encourages women to take charge of their financial journeys, to ensure the app fosters empowerment and support at every step.
Unlocking financial confidence with insightful design
To lay the foundation, we conducted a series of comprehensive research sessions with the LXME team and real users to identify the platform’s core challenges. It was clear that women’s reluctance to engage with financial products stemmed from a lack of confidence and complacency in managing finances. By collaborating closely with stakeholders and real users, we developed a fintech app UI design strategy to address these barriers, ensuring that LXME’s user experience would empower women at every step of their financial journey.
Crafting tailored financial solutions
LXME is more than just a financial tool – it’s a personalized financial companion for women. We designed solutions that simplify financial concepts and promote meaningful engagement. Features like the Money Buddy for peer connections, the Mutual Funds Basket, and Spending Analysis Module were all designed and crafted to empower women and build financial independence with confidence.
The community feature enables women to engage with other women, offering advice, insights, and shared experiences. This community-driven approach breaks down the barriers of financial hesitation, fostering a space where women can learn from one another.
We integrated gamification into the app to make financial education and management more engaging. From setting up an account to making your first investment, women earn rewards at every step, turning key milestones into motivating achievements that encourage consistent engagement and make finance less daunting.
The Mutual Fund Baskets feature simplifies investing by categorising funds based on financial goals and risk tolerance. We designed this intuitive tool which empowers women to easily explore and select mutual funds that align with their aspirations, making informed investing accessible and straightforward.
We designed the Spend Analysis to help women gain clarity on their financial habits through a user-friendly tool that provides insights into spending patterns. By empowering users to track spending and set budgets, we made financial management manageable, fostering a proactive approach to achieving financial goals.
Convinced yet?
We believe our work speaks for itself. If it strikes a chord with you, let’s create something extraordinary together!
