UI Redesign for television service provider

EMPOWERING COUCH POTATOES

SURFING ON A BIG SCREEN

When this Australian android based television service provider wanted to revamp their navigation and UI, they knew exactly who to call. And once we got the call, we knew exactly what to do. Make their users’ TV viewing and navigation experience as easy and comfortable as possible.

HOCUS FOCUS

When it comes to watching TV, multitasking is the last thing users want. They want entertainment that’s on-the-button. Which is why, the UX is designed to show one functionality of the service at a time. All by laying out selectable tiles in a cover-flow carousel. It works like magic.

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TV Guide revamp

SURFING ON A BIG SCREEN

When this Australian android based television service provider wanted to revamp their navigation and UI, they knew exactly who to call. And once we got the call, we knew exactly what to do. Make their users’ TV viewing and navigation experience as easy and comfortable as possible.

HOCUS FOCUS

When it comes to watching TV, multitasking is the last thing users want. They want entertainment that’s on-the-button. Which is why, the UX is designed to show one functionality of the service at a time. All by laying out selectable tiles in a cover-flow carousel. It works like magic.

SEE WHAT NEEDS BE

As all the options and tools appear as large tiles, the indicative captions for each are kept to be bold and legible from a distance. Same goes for the iconography that visualizes each option. Just so users don’t have to move from the couch or strain their eyes to find what they want to watch.

FIRST THINGS FIRST

What is it that you’d want to do right after switching on your TV? Play music, watch shows, or view pictures? It varies from people to people, just as much as it varies for you from time to time. We arranged the most viewed (or most preferred) option first to be seen in the carousel. It could either be automated or be set manually.

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DTH Interface revamp

Rapid prototyping

Time taken

6 months

UI Design Specialists

Team

Creative Head: Vivek Chugh
Project Manager: Ranjan Atreya
UI: Dileepan Ramanan
UX: Jacob Thomas

Design Processes

Key Processes

Information Architecture, A/B testing, Usability Testing


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UX Best Practice

Role

Design Architecture. Application development was handled by external development partner.

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