WE ADDED A TOUCH OF HUMAN
TO THE EDELWEISS WEBSITE

Trading terminal design Edelweiss platform

SO HUMAN THAT IT
UNDERSTANDS USERS

We made the site intuitive. With dynamic questions on the homepage that change frequently to match the mood of the Indian investor. Each question then directs the user to relevant product or article.

L

SO HUMAN THAT IT
UNDERSTANDS USERS

We made the site intuitive. With dynamic questions on the homepage that change frequently to match the mood of the Indian investor. Each question then directs the user to relevant product or article.

SO HUMAN
THAT USERS
UNDERSTAND IT

The website content is easy-to-digest, jargon-free, non-pushy, and largely in plain simple English. Products, recommendations, services. Everything.

T

IT'S SMART TOO,
GIVES DATA DRIVEN ADVICE

We introduced Smart Portfolios, a simple yet revolutionary platform which profiles the user and suggests where to invest. We've made it so simple that users can make one in 5 minutes.

E

IT'S SMART TOO,
GIVES DATA DRIVEN ADVICE

We introduced Smart Portfolios, a simple yet revolutionary platform which profiles the user and suggests where to invest. We've made it so simple that users can make one in 5 minutes.

It reassures you
when you’re in doubt

Through the entire design exercise, we realised that members of the Edelweiss team are experts at what they do. Now they will be known for their good work.

R

IT HATES TO COMPLICATE

A flexible typography stack makes number-crunching and reading articles a breeze. The layout and visual elements make the content so skimmable that users may not have to read to understand.

U

IT HATES TO COMPLICATE

A flexible typography stack makes number-crunching and reading articles a breeze. The layout and visual elements make the content so skimmable that users may not have to read to understand.

IT FITS THE BILL,
AND SMARTPHONES TOO

Best time to keep tabs on the market? Anytime. So we tested the device-agnostic site on all possible screen sizes. Making for a glitch-free investing experience on the mobile device you fancy.


Design timeline

Time taken (Design Delivery)

7 months

Specialist UX practitioners

Team

Visual Designers: Tanaji Chaugule, Pradeep Kale, Vinod Yande
Art Direction: Dileepan Ramanan, Shyam Bandekar
Creative Head: Vivek Chugh
Information Architecture: Jacob Thomas
Wireframes & UX Concepts: Vineet Chopdekar, Suraj Nair, Ketan Hoganekar, Savio Araujo, Utkarsh Shukla
Project Manager: Ranjan Atreya, Priyanka Kane

UX for BFSI

Special mention

Our friends at Visual Juju. Check out their amazing stories they tell at visualjuju.com

User Interface for trading platform

Our Role

Design Strategy, Content Architecture, Experence Design, UX UI, Product Design, Story Telling website design, Long Scroll website design, Parallax

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