UI Redesign for Pizza Delivery

ADDING FLAVOUR TO SOMETHING DELICIOUS

Food delivery food buying journey design

5 MINUTE DILEMMA

Data told us that people who spent more than 5 minutes on Pizza Hut’s old website didn’t end up ordering. We redesigned the entire user journey reducing the average ordering time to ~3 minutes.
Meaning less drop-offs and more happy customers.

Ecommerce portal
ecommerce design

SMART CART FOR SMART FOODIES

We challenged ourselves to create the ordering process possible in 60 seconds. Here’s how:

  • We built a Smart Cart, which allows users to build their order in the cart itself.
  • The intuitive cart shows recommendations and favourites to add in clicks, not minutes.
  • The offer codes are up front and can be applied in the cart itself.

SMART CART FOR SMART FOODIES

We challenged ourselves to create the ordering process possible in 60 seconds. Here’s how:

  • We built a Smart Cart, which allows users to build their order in the cart itself.
  • The intuitive cart shows recommendations and favourites to add in clicks, not minutes.
  • The offer codes are up front and can be applied in the cart itself.

EASY, AND CHEESY TO THE EYE

After extensive eye tracking studies, we specialized a side cut image of a pizza slice to make the toppings, the crust, and the filling stand out. Along with a neutral black colour scheme, the contrast creates a sharp look. Just so the user focuses on the bright call-to-action buttons and acts faster.

E
eye tracking

Rapid prototyping

Time taken (Design Delivery)

5 months

UI Design Specialists

Team

Creative Head: Vivek Chugh
Project Manager: Ranjan Atreya
UI: Dileepan Ramanan, Shyam Bandekar, Tanaji Chaugule
UX: Jacob Thomas, Vineet Chopdekar

Design Processes

Key Processes

Usability Testing, Heuristic Analysis, Traffic Analytics, Card Sorting, Information Architecture, Eye Tracking.


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Talk to us how we used any of the techniques

UX Best Practice

Role

We did only Design Architecture. HTML and application development was handled by external development partner.

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