UI Redesign for KFC
KFC Kiosk KFC website

A DESIGN CHALLENGE THAT NEEDED NO BRIEF

For Indian customers, dated design styles, unintuitive navigation, and a layered ordering process were few of the many issues that made online ordering tedious.

Given our love KFC, we knew exactly what to do: make the ordering experience quick, simple, and true to what KFC is all about. Yummy, crunchy, finger-licking chicken!

AN APPETIZING NEW WEBSITE

Ecommerce portal
ecommerce design

What makes the the new website appetizing?

JUST A GLANCE WILL MAKE ONE HUNGRY

We wanted KFC lovers to feel hungrier the moment they log on. Which is why we made the product imagery bigger and craveable.

Prototyping

JUST A GLANCE WILL MAKE ONE HUNGRY

We wanted KFC lovers to feel hungrier the moment they log on. Which is why we made the product imagery bigger and craveable.

ORDERS CAN NOW BE
PLACED IN NO TIME

  • Finding what to order is easy: Most frequented links are highlighted and menu items are arranged based on popularity. Users can just hover over to see all categories and then see a list of products in a click.
  • Review order anytime from any page: Users can review their order by tapping on the cart button anchored on every page, in turn saving time.
  • Never miss out on a great deal: Coupon codes are readily available at the checkout page, exactly where they're needed.
animation

IT'S FASTER WHEN ONE'S HUNGRIER

We introduced a 'type to order' feature where users can just spell out their cravings in the cart itself. Signed in users can also reorder their favourites in a click.

KFC mobile app design

IT'S FASTER WHEN ONE'S HUNGRIER

We introduced a 'type to order' feature where users can just spell out their cravings in the cart itself. Signed in users can also reorder their favourites in a click.

MORE ADD-ONS TO THE FINGER-LICKING GOODNESS

The website intuitively suggests add-ons for every product in the cart based on their past orders.

User experience redesign

AN ORDER-FOCUSED APPROACH FOR MOBILE

  • Menu first approach: All features and products are distilled down to one thing users really need--a menu to order quickly and on-the-go.
  • Mobile-friendly navigation: We introduced an easy side navigation system so users can see all drool-worthy offerings in a wink.

AN ORDER-FOCUSED APPROACH FOR MOBILE

  • Menu first approach: All features and products are distilled down to one thing users really need--a menu to order quickly and on-the-go.
  • Mobile-friendly navigation: We introduced an easy side navigation system so users can see all drool-worthy offerings in a wink.

The new website has just gone live. Till we do some number crunching,
We'd love to know how you find it. So go on, order in!


Rapid prototyping

Time taken (Design Delivery)

4 months

UI Design Specialists

Team

Creative Head: Vivek Chugh
Project Manager: Ranjan Atreya
UI: Dileepan Ramanan, Shyam Bandekar, Tanaji Chaugule, Pradeep Kale
UX: Jacob Thomas, Ketan Honagekar, Vineet Chopdekar

Design Processes

Key Processes

Usability Testing, Heuristic Analysis, Moodboards, Traffic Analytics, Card Sorting, Information Architecture, Eye Tracking, Usability Analysis


Are you a designer or intern?
Talk to us how we used any of the techniques

UX Best Practice

Our Role

Design Strategy, Information Architecture, Experience Design, UX UI, Product Design

Are your customers struggling to order your products online?

Tell us. We would love to help